Fragrance Is Memory. We Make It Unforgettable.
Whether you're searching for your next favorite fragrance or looking to start your own fragrance business, we're here to help. We offer authentic luxury fragrances, wholesale opportunities, and personalized support every step of the way.
Born From Passion. Built for Partnership.
Castaneda is a family-owned fragrance business built on authenticity, quality, and trust. We specialize in authentic designer and niche fragrances through both our retail store in Newman, California and our growing wholesale program. Whether you're shopping for your next favorite fragrance or looking to start or grow your own fragrance business, we're here to help. Our goal is to provide authentic products, competitive pricing, and the support you need to succeed.
We don't just sell fragrances—we help our customers grow with them.
Experience Authenticity In Person
The Newman, California Flagship
Located in Newman, California, our retail store is the perfect place to discover your next favorite fragrance. Whether you're searching for a signature scent, exploring new releases, or wanting to experience fragrances in person before purchasing, our team is here to help you find the right fit.
Our storefront also serves as a wholesale location, where resellers can shop inventory, learn about our wholesale program, and receive personalized guidance on building their fragrance business. Whether you're a first-time customer or an experienced reseller, we look forward to welcoming you into our store.
We don't just take orders—we build successful entrepreneurs.
More Than a Wholesale Supplier
Whether you're just getting started or looking to grow an existing business, we're here to help every step of the way. We work closely with new and experienced resellers, helping them build profitable fragrance businesses from the ground up.
From personalized product recommendations and competitive wholesale pricing to free samples, gift bags, and one-on-one support, we provide the tools and guidance you need to succeed. We'll help you choose the right products for your budget, answer your questions, and share what we've learned from years in the fragrance industry—so you can start with confidence and continue growing alongside us.
Choosing the Right Scents
Start with products that are built to sell. We offer competitive pricing, price protection, real profit margins, and high-quality fragrances so you can grow your business with confidence.
Building Starter Orders
Every business starts somewhere. We'll work with your budget to create a wholesale order that maximizes your investment with high-demand fragrances and healthy profit margins.
Ongoing Retail Mentorship
With us, you're never just another customer. When you partner with Castaneda, you'll have dedicated support from a team that genuinely wants to see you succeed. Whether you have a quick question, need help choosing products, or want to talk strategy, you can call or text us anytime. We're here to help you grow your business every step of the way.
Enter the Castaneda Universe
Discover the Collection
Explore our olfactive families and find your signature scent.
Become a Partner
Bring Castaneda to your boutique or retail space. Apply for wholesale access and let's build something beautiful together.